![]() Seizing the opportunity and realizing that mattresses were a huge commodity that everybody had to have but nobody seemed to find very appealing or fun to buy, a new breed of entrepreneurs connected two dots, the pizza delivery business and polished tech, and soon the snoozing bed business was taken on with the promise of delivering- directly to your door- the perfect bed at the perfect price-without the all of the hassle. The bed in a box concept involves compressing, rolling, and inserting a foam or foam and coil mattress into a box which can be delivered directly to the consumer. But was it for the better? Is a bed in a box mattress option the best way to go? We think it just might be. The few innovators who resurrected the lumbering and sleepy mattress industry were referred to as “mattress disruptors” and turned the business upside down. Instead of schlepping from one cavernous bedding store to another, confronted by row after row of overpriced mattresses and pinky ring wearing sales guys who whisper, “I have such a deal for you”, and then holding your newly purchased mattress down on the roof of your car as you attempt to get it home, the ability to order a comfortable mattress online without ever walking into a mattress showroom became a delightful and refreshing experience instead of that “once every twenty years” nightmare. Almost overnight, the bedding industry was reinvented. Soon, dozens of new companies knocked off the concept and created new models, with a slight variation in the recipe, each with their own unique brand characteristics. It was like ordering a Domino’s pizza, click, BUY, and wait for your bed to show up at your door. It began in 2014 when a small startup company reinvented a technique for packaging and delivering beds that although wasn’t brand new, was marketed, branded, and presented to consumers so perfectly that the company sold $1million worth of these pre-compressed and rolled beds in the their first month in business. ![]() Hundreds of new online mattress stores have opened up in the last five years, and brick and mortar bedding operations have been hit hard by this sudden wave of competition. Why is buying a mattress so complicated these days? How can it be that difficult? If you have to ask, you haven’t been shopping for a new mattress in quite some time. Why taking a hard look at today’s foam mattresses that arrive pre-compressed and ready to use might be your best bet for a great bed…
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |